Our multi-market deployment program provides for widespread simultaneous revenue management program and capability development.

We lead this process on behalf of our clients across several main phases:

Market and category selection

RMI assists clients in the assessment and opportunity cell prioritisation across contribution, complexity, uniqueness and delivery-impact across their respective markets and categories.

Playbook creation

For greater adoption across several markets, it is recommended that a playbook is developed with tangible gains to showcase methodologies, frameworks, insights and impact to business.

This stage enables clients to assess the overall scope of opportunity for deploying revenue management strategies. It helps build a solid business case for allocating resources effectively.

Resource allocation

RMI collaborates with clients to create a roadmap aligning resources with the identified priorities from the initial phases. This ensures that regional and in-markets teams have the necessary resources and capabilities to effectively integrate revenue management programs and initiatives.

Codification

This stage involves leveraging global best practices in analytics, frameworks, and methodologies, tailoring them to meet the specific needs of clients. It includes translating these strategies into client-specific language and jargon to facilitate easier adoption and implementation.

Deployment and market rollout

This phase includes setting up infrastructure, technology, training personnel and making sure all the components for are in place for the successful execution of the initiative. Market rollout refers to the phased roll out across different markets or categories.  Both deployment and market rollout are critical stages that require coordination, monitoring and often adaptation based on real-time feedback and market response.

Parachute team assistance / Centre of excellence

The COE sets the standard, speed and direction for the organisation on their revenue management journey. Where an internal COE is not possible, usually based on availability of the right skillset, organisations outsource COE responsibilities to more specialist consulting agencies to lead their revenue management transformation. A Parachute team is a very effective way to fast-track opportunities and capability build in market.

Technology enablement

Technology is a significant enabler for revenue management practises through automation and efficiencies. The sooner clients can automate in-market and regional diagnostics and performance indicators, the sooner they can transition resources from transactional processing into business partnering and adding value. Real time insights also allow for quicker response across the organisation.