Revenue Management Institute

Unlock 5–15% incremental revenue through smarter pricing, pack, and promotional strategies—built from deep FMCG know-how.

Trusted by tier-one FMCG and retail clients to deliver over $500M in commercial value through structured revenue management programs.

Extensive management experience across 50+ global powerhouse brands
Get in touch to explore how we can create value for your organisation
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Year founded
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Value creation
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Promotional events optimised
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Category expertise
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Successful price adjustments

Testimonials

Kenneth McWilliams (Founder)

We are value creation experts, delivering outstanding results.

We guide commercial teams through challenge and transformation, bringing structure, insight and momentum.

Hi! I'm Ken, the founder of RMI.

I’ve spent the last two decades helping FMCG brands and retailers grow with clarity and confidence. From global giants to challenger brands, my work has always centred on one thing: unlocking real, measurable value through smarter commercial decisions.

My journey has taken me from customer-facing roles to C-suite advisory within Australia, the UK, and other global markets, shaping pricing strategies, trade investment frameworks, and category growth plans that have delivered over $500 million in incremental value.

Along the way, I’ve worked with brilliant teams inside companies like Unilever, L’Oréal, Coles, Mondelez, and Treasury Wine Estates, across more than 50 categories.

I founded the Revenue Management Institute to do things differently. We don’t just consult—we partner. We roll up our sleeves, embed with your teams, and help translate complexity into practical action. Whether it's resetting your pricing model, diagnosing margin leaks, or building internal capability, we're here to help you move faster and more decisively.

If you're looking for experts who blend strategy with execution, speaks the language of commercial teams, and genuinely cares about making your business stronger—we would love to work with you.

Our services

Ways we support your business

01

Management Consulting Services

Advisory expertise in creating more value within the market.

02

Training and Development

Professional skills development led by industry experts using real world business cases.

03

7 Step Price Increase Program

Leading market price adjustments from diagnostics into execution and post go-live review.

04

Revenue Management Surgery

Intensive workshop to diagnose and develop high level revenue opportunities.

05

Data and Analytical Toolkits

The Revenue Management Institute has over 100 diagnostics tools available to effectively track performance and target opportunities.

06

Revenue Management Network and Recruitment

Professional network of revenue managers sharing ideas, best practices and group discussion.

News

Our latest news

What is psychological pricing?

Psychological pricing is a strategic approach used by businesses to influence consumer perceptions and behaviour by leveraging psychological principles in setting prices. This technique taps

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Let’s get in touch

If you have any questions or want to chat about how we can help grow your business and develop your talent, we'd love to hear from you!

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