Unlock 5–15% incremental revenue through smarter pricing, pack, and promotional strategies—built from deep FMCG know-how.
Trusted by tier-one FMCG and retail clients to deliver over $500M in commercial value through structured revenue management programs.

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Successful price adjustments
Testimonials
“Highly recommend, Kenneth and team are highly knowledgeable, responsive and can help any size FMCG business improve revenue and margin.”
Group DirectorTier One Data Solutions Provider
“Ken has been instrumental in game changing our approach to pricing bringing the perfect combination of art and science. He has pushed the team and me personally to think differently and help us improve how we engage with our customers along the way.”
Chief Customer OfficerTier One FMCG
“Kenneth and co. have helped us think and do differently in how we incentivise our distributors to build our brand.”
Managing Director General Merchandise
"They have a flawless track record—delivering against the business case, every time."
Business Team DirectorTier One FMCG
“We have lots of smart people around here, Ken however connects the dots in a way that is super quick and very logical.”
Executive CoachHarvard Business School.
"Embedded partner, not just a consultant."
Finance DirectorTier One FMCG
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Kenneth McWilliams (Founder)
- Harvard Business School Alumni - GMP 35
- Board Commercial Advisory - FMCG and Retail
- $500M+ in Realised Value Through Strategic Pricing & Trade Investment
- Embedded Leadership Across 50+ Categories and Business Models
- Builder of Scalable Revenue Growth Frameworks
- Trusted Advisor to Tier-One Global Brands
We are value creation experts, delivering outstanding results.
We guide commercial teams through challenge and transformation, bringing structure, insight and momentum.
Hi! I'm Ken, the founder of RMI.
I’ve spent the last two decades helping FMCG brands and retailers grow with clarity and confidence. From global giants to challenger brands, my work has always centred on one thing: unlocking real, measurable value through smarter commercial decisions.
My journey has taken me from customer-facing roles to C-suite advisory within Australia, the UK, and other global markets, shaping pricing strategies, trade investment frameworks, and category growth plans that have delivered over $500 million in incremental value.
Along the way, I’ve worked with brilliant teams inside companies like Unilever, L’Oréal, Coles, Mondelez, and Treasury Wine Estates, across more than 50 categories.
I founded the Revenue Management Institute to do things differently. We don’t just consult—we partner. We roll up our sleeves, embed with your teams, and help translate complexity into practical action. Whether it's resetting your pricing model, diagnosing margin leaks, or building internal capability, we're here to help you move faster and more decisively.
If you're looking for experts who blend strategy with execution, speaks the language of commercial teams, and genuinely cares about making your business stronger—we would love to work with you.
Our services
Ways we support your business
01
Management Consulting Services
Advisory expertise in creating more value within the market.
02
Training and Development
Professional skills development led by industry experts using real world business cases.
03
7 Step Price Increase Program
Leading market price adjustments from diagnostics into execution and post go-live review.
04
Revenue Management Surgery
Intensive workshop to diagnose and develop high level revenue opportunities.
05
Data and Analytical Toolkits
The Revenue Management Institute has over 100 diagnostics tools available to effectively track performance and target opportunities.
06
Revenue Management Network and Recruitment
Professional network of revenue managers sharing ideas, best practices and group discussion.

What is psychological pricing?
Psychological pricing is a strategic approach used by businesses to influence consumer perceptions and behaviour by leveraging psychological principles in setting prices. This technique taps

Why do retailers run promotions?
Retailers employ promotional strategies for various reasons, aiming to achieve multiple objectives that contribute to their overall business success.

Why do exclusive offers alienate shoppers?
Exclusive offers may create excitement and a sense of privilege among certain shoppers, however these also alienate shoppers and need to be used with caution.