We offer clients full end-to-end strategic revenue management advisory and execution services.

Our consulting services encompass a wide spectrum of offerings, starting from more immediate price adjustments, guiding clients through pricing opportunities and aiding them in their negotiation with retail partners. This extends to crafting a more comprehensive and practical 3-year roadmap to value creation across all consumer demand levers.

Within each process, we complete extensive performance diagnostics across markets, shoppers, consumers and trading partners to determine the best way to capture the full value of goods and services.

It is not uncommon for us to identify different and more tangible ways to create value versus other larger consultancies based on our industry knowledge and relevant experience, however our greatest differentiation is that we are actively involved in the execution of our clients’ revenue programs to ensure that the plan that is created, is delivered in full.

Value creation within the market.

Value creation is capturing the full willingness to pay for goods and services within the market. It is less about pricing in isolation of other demand and value generating levers that resonate with target consumers.

Our value creation approach includes the strategic positioning of portfolios, the right packs to capture more purchase and consumption occasions, and an extensive value chain assessment reviewing flow of goods, value and profit pools within the market.

We also review the investment and discounting structures in place across the promotional program and customer trading terms to unlock their full improvement potential.

Frequently Asked Questions 

What are your points of differences versus other management consultancies?

RMI strategy is to achieve the highest return-on-investment position within consumer goods revenue management consulting sector by means of creating and executing highly differentiated revenue programs that deliver significant and tangible results for our clients and their trading partners. We too, partner for execution of the revenue programs to ensure that the plans built are achieved in full (as per business case) within the markets.

What is the typical process for developing a revenue growth strategy?

The first step is an external review of market performance using RMI performance diagnostic toolkits. This can include reviewing performance across immediate and adjacent categories to identify performance relativities versus competitors and where are the key opportunity cells that we should target for value creation. We then quantitatively and qualitatively review packs and pricing noting improvement potential. We include a detailed review on flow of goods, value and profit pools within the market as this will inform where we should allocate investment into the promotional program, which we review and scenario plan alternatives linking into business objectives. The final step is crafting the retailer sell in story and actively supporting the revenue program in-market-planning and execution.